Strengthening the planning process with highly visual surveys

The city of Jyväskylä began to use Maptionnaire following their planners' interest in developing new public participation methods. Their goal is to enhance dialogues with residents around land-use planning and architectural competitions.

A key aspect of their work is to use highly visual maps and pictures to motivate people to get involved in planning and respond to the city's surveys. And the engagement work is not only about having people provide the officials with information, but, with Maptionnaire, the planners have a unique opportunity to provide information for the public as well.

Jyväskylä's use of Maptionnaire in their plans for transforming the surroundings of an in-city highway corridor is a brilliant example of how the software's visual features can be applied to make public engagement a two-way process.

In this project, the planners made a map survey that highlighted the corridor and showed two different scenarios for its future development. They also made it possible for residents to dive deeper into the scenarios through more detailed visualizations of the main nodes of proposed interventions. Respondents could switch between the scenarios, study specific aspects of them, and give their opinions on desired outcomes.

The highway scenario survey attracted over 500 residents to make over 2,500 map markings and the results are applied to guide the drafting of land-use plans in the area.

With this and many other Maptionnaire surveys, Jyväskylä’s planners have made it possible to acquire valuable local knowledge that would otherwise be hard to find.

Maptionnaire has had an impact on our work and it’s often very interesting to see the results. One of the most important things is that the feedback from the respondents has been positive. They have liked the questionnaires and have found them very user-friendly.
— Sarita Humppi, Land-Use Planning Specialist